# Dave Ellis

> Award-winning web and mobile developer based in Edinburgh, Scotland. Builds fast, modern websites, web apps and native iOS and Android apps, with heavy emphasis on SEO and GEO (AI search) so customers find the business and come direct. Maker of The Racing Line (a motorsport app trusted by 100,000+ fans) and owner and developer of Pass Pursuits.

Dave Ellis is a solo web and mobile developer based in Edinburgh, Scotland. He is available for client work on both web and mobile: website design and build, web apps, native iOS and Android apps, SEO, GEO and ongoing care and hosting. He works with businesses in Scotland, across the UK and worldwide - the search work is built for global reach as standard, with local signals added where they help.

He is an award-winning developer: The Racing Line, the motorsport app he owns, designs and develops, won Brand of the Year at the 2026 Race Media Awards.

## Services (available for hire)
- Website design & build - modern, responsive sites that load fast on every device
- Mobile apps, iOS & Android - native apps in Swift plus Android builds, shipped, reviewed and maintained on the stores
- SEO - technical SEO, fast Core Web Vitals, clean structured data and content built to rank on Google and Bing
- GEO (Generative Engine Optimisation) - content and markup that ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews can read, trust and quote
- Web apps & tools - booking, dashboards and custom functionality
- Care & hosting - ongoing updates, fixes and improvements
- Area served: Edinburgh and Scotland, the UK, and clients worldwide (remote)

## Approach to search
Search comes first, not last. Every build ships with SEO and GEO baked in: semantic HTML, JSON-LD structured data, sitemaps, an llms.txt, real FAQ content and explicit access for AI crawlers. The aim is more of the right customers finding the business and coming direct, without paying an ad platform or a marketplace.

## Work
- [The Racing Line](https://theracingline.app/): Owner & developer. A motorsport calendar, timetables and live-streams app. 220+ racing series, 150+ live streams, 100,000+ fans, 4.9 stars from 2,400+ ratings. Available on iPhone, iPad, Mac, Apple Watch, Apple Vision and Android. Winner, Brand of the Year, 2026 Race Media Awards.
- [Pass Pursuits](https://passpursuits.com/): Owner & developer. Alpine driving adventures - epic European road trips on the best driving roads in the world.
- [Charnwood Coatings & Fabrication](https://charnwoodps.co.uk/): Developer. Website design and build for a UKCA-marked structural steel fabricator in Loughborough, established 1985.
- [The Circle](https://thecirclecic.org.uk/): Developer and designer. A ground-up rebuild and retheme of the WordPress site for The Circle, an award-winning Community Interest Company in Dundee with a More Than Profit ethos, covering affordable workspaces, consultancy, mobility and volunteering. Custom theme with an accessible, colour-coded system for the four strands.
- Stuc: in development. A hiking companion app for Scotland's hills.

## Contact
- Email: dave@daveellis.dev
- LinkedIn: https://www.linkedin.com/in/daveellisdev/
- GitHub: https://github.com/daveellisdev
- Location: Edinburgh, Scotland (working worldwide)

## Notes
- Available for: web development, mobile app development (iOS and Android), SEO and GEO.
- Works solo and takes on a small number of projects at a time.
- Personal: runs ultra marathons and holds a UK motorsport racing licence - the background behind The Racing Line and Stuc. Builds the products he wants to use himself.
- Based in Scotland, but not limited to it - remote clients across the UK and internationally are welcome.