# Prices > Every price in one place, published rather than quoted on request. Websites from £1,200, native iOS and Android apps from £4,000, business systems from £5,000 after a £500 discovery, care and hosting £45 a month with no contract. What pushes the number up, what never costs extra, and what you own at the end. Canonical page: https://daveellis.dev/prices/ Made by Dave Ellis (Edinburgh, Scotland). Email: dave@daveellis.dev Last updated: 2026-11-12 Every price in one place: websites, apps, business systems, discovery, care and hosting, what moves the number and what you own. ## What it costs, before you email. Every number in one place. Real starting prices rather than a range designed to be haggled over, what moves them, what never costs extra, and what you own at the end. The search and AI work is included in all of it, because a site nobody finds is an expensive business card. £1,200 + From · 5 pages A fast, modern site that loads in under a second and gets found. - Design and build, mobile first - Copy shaped around what people search - Schema, sitemap and llms.txt - Google Business Profile set up - You own the code and the domain Live in 2 to 3 weeks £4,000 + From · iOS, Android optional Native, submitted, reviewed and maintained, by someone who ships their own. - Swift, built properly, not a wrapper - App Store submission and review handled - Store listing and screenshots - Privacy manifest and policy - First year of OS updates covered Live in 8 to 12 weeks £5,000 + From · starts with a £500 discovery The thing that replaces the clipboard, the diary or the spreadsheet, with a full AI integration built into it rather than sold to you separately. - Bookings, job sheets, quotes or stock - Works on the phone in the van - A full AI integration, wired into the workflow - A written AI policy for your staff - Nothing trained on your customer data - Your data exports any time, no lock-in Discovery £500 · 6 to 10 weeks - Discovery £500 Half a day mapping what you actually do now. It comes off the build, and the written scope is yours even if you walk away. - Then a fixed quote A number, not a range No two systems are alike, so £5,000 is where the work starts rather than where it lands. You find out which before you commit. - AI Integrated, not bolted on Every business system includes a full AI integration, wired into the workflow I just mapped. It is not a separate product and not an upsell. - Care and hosting £45 a month Updates, backups, fixes and small changes. Cancel whenever. There is no contract, and the site is yours either way. - Paying Plans or a retainer A payment plan spread across the build if that suits your cash flow, or a monthly retainer if you would rather have me available than quoted job by job. - What you own All of it The code, the domain, the content and your data. No lock-in, no licence, nothing held hostage if you leave. Built by the developer behind an award-winning app Used by 100,000+ people 4.9 stars, 2,400+ ratings Based in Edinburgh ## What moves the number, both ways. ### What pushes the price up - More pages. Five is the starting point. A trade with twelve services needs twelve pages, and each one earns its keep in search. - Taking payments or bookings. Anything that touches money needs testing properly, which takes time. - An AI integration on a website. An assistant that genuinely knows your business is a build of its own. It is included in every business system; on a website it is priced separately. - Moving off an old platform. Rescuing content from a site nobody has the login for takes longer than starting clean. - Accounts, syncing and offline. On a mobile app, anything with a server behind it is a second system attached to the first. ### What never costs extra - The SEO and GEO work. It is not an upsell. A site that cannot be found is not finished. - Being fast. Performance is how I build, not a package tier. - Owning your own work. The code, the domain and the content are yours. No lock-in, no licence, no ransom. - App Store submission. Including the rejections, which are routine rather than a disaster. - Asking me a question. There is no clock running on an email. ## Care and hosting, cancel whenever. Optional, and deliberately easy to leave. A support plan that is hard to get out of is a support plan nobody ever checks the value of. ### What £45 a month covers - Hosting and the domain renewal handled, so there is no annual email you forget to act on. - Backups, taken and actually tested, because an untested backup is a hope. - Updates and patching, including the WordPress and plugin updates if your site runs on it. - Fixes when something breaks, without a conversation about whose fault it was. - Small changes. New opening hours, a price change, a staff photo, another service. The things that otherwise sit undone for a year. - The technical search work kept current as the engines change, rather than frozen at launch day. ### What it is not - Not a contract. Monthly, cancel whenever, and the site remains yours either way. - Not a condition of the build. Plenty of clients take the site and host it themselves, and I will help set that up. - Not unlimited new work. Small changes are included; a new booking system is a project, and I will say so rather than quietly slow down. - Not the only option. If you would rather pay for work as it comes up, that is fine and often cheaper. ## The security work has no published price. Everything else on this page has a number because the shape of the work is predictable. Cyber Essentials, Cyber Essentials Plus and ISO 27001 are not, and publishing a number would mean publishing one that is wrong for most people who read it. Two businesses with the same headcount can be a month apart on this. One has managed devices, one has fifteen laptops nobody has a list of. One has a supported operating system everywhere, one has a machine running something the vendor abandoned in 2019 that the whole workshop depends on. So it starts with a short call and a look at what you actually run, and then a fixed number rather than a day rate that drifts. An estimate that creeps is no use at all to somebody working to a tender deadline. ### What you can rely on - The scoping call is free. Including the part where I tell you that you have been asked for something cheaper than you thought. - Then a fixed quote, not a day rate with an open end. - The certificate fee is not marked up. You pay IASME or the certification body direct, at their price. - Timings are honest. Cyber Essentials is 2 to 4 weeks. ISO 27001 is 4 to 9 months, and no amount of money compresses it much below that. How the security work runs ### Do I own what you build? Yes, all of it: the code, the domain, the content and your data. There is no licence to keep paying for, nothing that stops working if you stop paying me, and no platform you can only leave by starting again. If you ever want to move to another developer you take the repository and the hosting details and go, and I will help with the handover rather than make it awkward. For a mobile app we agree at the start whose developer account it is published under, because that is what decides who owns the listing, the reviews and the download history. ### What happens after launch? Care and hosting is £45 a month: updates, backups, fixes and the small changes that come up once real customers are using the thing. There is no contract and you can stop whenever you like, because a support plan that is hard to leave is a support plan nobody checks the value of. If you would rather not have a plan at all, that is fine too, and the site is still yours either way. ### What does a website cost? A five page website starts at £1,200, including the design, the build, the copy shaping, the structured data and the Google Business Profile setup. More pages, online payments, bookings or a migration from an old platform push it up. Care and hosting afterwards is £45 a month with no contract. ### What does a mobile app cost? From £4,000 for a native iOS app, with Android alongside it priced on top, and 8 to 12 weeks from start to the store. That includes the build, the App Store submission and review, the store listing and screenshots, the privacy manifest and policy, and the first year of OS updates. What pushes it up is anything with a server behind it: accounts and logins, payments or subscriptions, syncing between devices, or data that has to stay correct when the phone has no signal. ### What does a business system cost? From £5,000, and that is where the work starts rather than where it lands. A booking system for a salon and a job-sheet system for a roofer look nothing alike, so every one begins with a £500 half-day discovery: I map what you do now, write down what the system has to handle, and come back with a fixed quote rather than a range. The £500 comes off the build, and if you decide not to go ahead the written scope is yours to take anywhere. ### Why do you publish your prices? Because the first thing anybody wants to know is what it costs, and making people send an email to find out wastes their afternoon and mine. A published number also means we are talking about the same project from the first reply: if £1,200 is not the right order of magnitude for what you have in mind, you know that before you have spent a week on it. The number is a starting point rather than a quote, and the quote that follows is a number, not a range. ### Can I pay in instalments? Yes. A payment plan spread across the build is normal, usually tied to the stages rather than the calendar, so you are paying for work that has actually happened. If you would rather have me available than quoted job by job, a monthly retainer works too. Say which suits your cash flow in the first email and it gets built into the quote instead of negotiated afterwards. ### Is the SEO and GEO work an extra? No, and it never is. Technical SEO, fast Core Web Vitals, clean structured data, a sitemap, an llms.txt and content shaped around what people actually search are part of every build at the published price. A site nobody can find is not a finished site, so charging separately for the part that makes it findable would be charging twice for the same job. Every question, answered