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Available for work · Web & Mobile Developer · Edinburgh, Scotland
Dave Ellis.
Services
Web · Mobile · Systems · Security · Search
Websites and mobile apps, built to get found.
I work solo with small and medium businesses, most of them in Scotland, and take on a small number of projects at a time, so yours gets proper attention from first sketch to launch and beyond. Every build ships with SEO and GEO baked in, not bolted on.
01
Website design & build
Modern, responsive sites that load fast and look the part on every device. From £1,200.
02Mobile apps, iOS & Android
Native apps in Swift, plus Android builds, shipped, reviewed and maintained on the stores. From £4,000.
03SEO, found on Google
Technical SEO, fast Core Web Vitals, clean structured data and content built to rank.
04GEO, found in AI answers
Generative Engine Optimisation: content and markup that ChatGPT, Claude, Perplexity and Google AI Overviews can quote.
05Business systems
Bookings, job sheets, quotes, stock and dashboards, built around how your business actually works. From £5,000 after a £500 discovery.
06AI, introduced properly
A full AI integration wired into your system, a written policy for your staff, and a plain answer on what the tools will and will not do.
07Security & compliance
Cyber Essentials, Cyber Essentials Plus and ISO 27001, as a consultant or as the hands-on implementer who does the work.
08Care & hosting
Ongoing updates, fixes and improvements so your site and apps keep working for you. £45 a month, no contract.
NextBecome my next client
Tell me what you need and I will come back with honest thoughts on scope, timing and cost.
Start a project
01
Owner & Developer
The Racing Line
Stream live motorsport and track 220+ global series, all in one app.
- 0 Racing series
- 0 Live streams
- 0 Fans worldwide
- 0 2,400+ ratings
Your timezone, always
Every session auto-converted to your local time.
Smart alerts
Custom reminders per series, session type and lead time.
Personal dashboard
A clean weekly view of every series you follow.
iPhone · iPad · Mac · Apple Watch · Apple Vision · Android
Selected work
Client sites and shipped apps
02
Developer · Website design & build
Charnwood Coatings & Fabrication
Structural steel fabrication and bespoke metalwork in Loughborough, established 1985.
A complete website for a UKCA-marked steel fabricator: a fast, content-rich site built to showcase their capabilities and turn enquiries into work.
Read the case study
03
Developer & Designer · Full site rebuild
The Circle
An award-winning Community Interest Company with a More Than Profit ethos, based in Dundee.
A busy social-enterprise site carrying four offers at once: affordable workspaces, consultancy, mobility and volunteering. Rebuilt from the ground up and rethemed on WordPress, with a colour-coded system for the four strands and an accessible palette throughout.
Read the case study
04
Owner & Developer · Apple Watch & iPhone app
Sauna & Plunge
One press. Next phase.
A contrast therapy timer for Apple Watch, made for Ultra: one press of the Action button moves you from sauna to plunge and back, even with wet hands and Water Lock on. Live heart rate and a colour and a haptic for every phase on your wrist, with your history, bests and trends on iPhone.
Learn more about Sauna & Plunge
Prices
Published, not negotiated
What it costs, before you email.
Three things I build, with real starting prices rather than a range designed to be haggled over. Every one of them includes the search and AI work, because a site nobody finds is an expensive business card.
£1,200 +
From · 5 pages
A fast, modern site that loads in under a second and gets found.
- Design and build, mobile first
- Copy shaped around what people search
- Schema, sitemap and llms.txt
- Google Business Profile set up
- You own the code and the domain
Live in 2 to 3 weeks
£4,000 +
From · iOS, Android optional
Native, submitted, reviewed and maintained, by someone who ships their own.
- Swift, built properly, not a wrapper
- App Store submission and review handled
- Store listing and screenshots
- Privacy manifest and policy
- First year of OS updates covered
Live in 8 to 12 weeks
£5,000 +
From · starts with a £500 discovery
The thing that replaces the clipboard, the diary or the spreadsheet, with a full AI integration built into it rather than sold to you separately.
- Bookings, job sheets, quotes or stock
- Works on the phone in the van
- A full AI integration, wired into the workflow
- A written AI policy for your staff
- Nothing trained on your customer data
- Your data exports any time, no lock-in
Discovery £500 · 6 to 10 weeks
Built by the developer behind an award-winning app Used by 100,000+ people 4.9 stars, 2,400+ ratings Based in Edinburgh
Security
Cyber Essentials · ISO 27001
Pass the audit, and mean it.
Almost nobody starts this for fun. A tender asks, an insurer asks, or a customer's procurement form lands on your desk. I take organisations through Cyber Essentials, Cyber Essentials Plus and ISO 27001, either as a consultant pointing your own team at the right work, or as the hands-on implementer who goes and does it.
SEO + GEO
Getting you found
Found first on Google, and in the AI answer.
A beautiful site nobody finds is an expensive business card. So search comes first here, not last, and the point is simple: more of the right customers, in your own part of Scotland and well beyond it, finding you and coming direct to you.
SEO, Search Engine Optimisation
The foundations search engines reward: fast Core Web Vitals, clean semantic HTML, schema markup, sitemaps and content written around what your customers actually type.
GEO, Generative Engine Optimisation
More people now ask an AI than scroll ten blue links. GEO makes your business easy for models to read, trust and quote: structured data, an llms.txt, plain factual copy and explicit access for the AI crawlers.
Local first, not local only
The signals that win you work in your own town, done properly: your Google Business Profile, local markup, and pages written the way people search in Edinburgh, Glasgow, Dundee or Inverness. Nothing stops at the border, though, so the structure is international-ready from day one.
Built to be cited by
- AI Overviews
- ChatGPT
- Claude
- Perplexity
- Gemini
- Copilot
- Bing
This site is the working example: JSON-LD structured data, a hand-written llms.txt, a Markdown copy of every page, and a robots.txt that welcomes GPTBot, ClaudeBot and PerplexityBot by name. How the search work runs.
About
Who you would be working with
I ship real products of my own, and I bring that same care to client web and mobile work.
I work solo and end to end: Swift for iOS, Android alongside it, and modern, dependency-light web tech on the sites. I have spent years building and running my own software. The Racing Line reaches over 100,000 motorsport fans every race weekend and won Brand of the Year at the 2026 Race Media Awards, and I am also building Stuc, a hiking companion for Scotland's hills.
Away from the keyboard I run ultra marathons and hold a UK motorsport racing licence, which is roughly how The Racing Line and Stuc came to exist. I build the things I want to use myself.
Based in Edinburgh. Most of my client work is with small and medium businesses in Scotland, and I work remotely with clients across the UK and worldwide.
- 0Products shipped
- 0Fans reached
- 0Munros climbed
- 0Coffees
FAQ
Good to know
Are you available for new work right now?
Yes. I take on one or two client projects at a time so each one gets proper attention, and I have space for new work. The quickest way to find out whether I am the right fit is a short email to dave@daveellis.dev describing what you need.
How do I start a project?
The best first step is a short email about what you need at dave@daveellis.dev. I will come back to you with honest thoughts on scope, timing and cost.
What do you build, web, mobile, or both?
Both. I am a web and mobile developer: fast, modern websites and web apps, plus native mobile apps for iOS and Android. Plenty of projects are both at once, a site and an app that share the same content and the same brand.
What does a website cost?
A five page website starts at £1,200, including the design, the build, the copy shaping, the structured data and the Google Business Profile setup. More pages, online payments, bookings or a migration from an old platform push it up. Care and hosting afterwards is £45 a month with no contract.
What does a business system cost?
From £5,000, and that is where the work starts rather than where it lands. A booking system for a salon and a job-sheet system for a roofer look nothing alike, so every one begins with a £500 half-day discovery: I map what you do now, write down what the system has to handle, and come back with a fixed quote rather than a range. The £500 comes off the build, and if you decide not to go ahead the written scope is yours to take anywhere.
What is GEO, and why does it matter?
GEO is Generative Engine Optimisation: getting your business found, understood and quoted by AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. It is the natural companion to SEO, because a growing share of people now ask an AI rather than scrolling search results. I put heavy emphasis on both, so enquiries come direct to you instead of through paid ads or a marketplace.
Contact
Let's talk
Let's build
something.
Available for websites, mobile apps and business systems, with the AI introduction included and SEO and GEO built in from day one. Tell me what you need and what it has to do, and I will come back with honest thoughts on scope, timing and cost.
dave@daveellis.devEdinburgh · Working with businesses across Scotland, the UK and worldwide