Available for work · Web & Mobile Developer · Edinburgh, Scotland
Three things I build, with real starting prices rather than a range designed to be haggled over. Every one of them includes the search and AI work, because a site nobody finds is an expensive business card.
£1,200 +
From · 5 pages
A fast, modern site that loads in under a second and gets found.
Live in 2 to 3 weeks
£4,000 +
From · iOS, Android optional
Native, submitted, reviewed and maintained, by someone who ships their own.
Live in 8 to 12 weeks
£5,000 +
From · starts with a £500 discovery
The thing that replaces the clipboard, the diary or the spreadsheet, with a full AI integration built into it rather than sold to you separately.
Discovery £500 · 6 to 10 weeks
Built by the developer behind an award-winning app Used by 100,000+ people 4.9 stars, 2,400+ ratings Based in Edinburgh
Stream live motorsport and track 220+ global series, all in one app.
Watch 150+ series live, embedded right inside the app.
Every session auto-converted to your local time.
Custom reminders per series, session type and lead time.
A clean weekly view of every series you follow.
iPhone · iPad · Mac · Apple Watch · Apple Vision · Android
Your location history, for your eyes only.
A private record of everywhere you go, from the maker of The Racing Line. It logs quietly in the background and maps every day, with no account, no ads and no tracking: your history stays on your devices and in your own iCloud, locked with Face ID if you like.
Learn more about Location Vault
Little widgets, made by you.
A custom widget maker for iPhone, iPad, Apple Watch, Mac and Vision Pro: 128 widget types, ready-made templates and a live editor, with 31 themes and 60 palettes. Free to start with no account, and Pro brings live weather, air quality and crypto to your widgets.
Learn more about Widgeling
Alpine driving adventures: epic European road trips on the best driving roads in the world.
A driving-experience brand I co-own and develop end to end: the trips, the brand and the website. Where your car meets the serenity of soaring mountains.
passpursuits.com
Structural steel fabrication and bespoke metalwork in Loughborough, established 1985.
A complete website for a UKCA-marked steel fabricator: a fast, content-rich site built to showcase their capabilities and turn enquiries into work.
charnwoodps.co.uk
An award-winning Community Interest Company with a More Than Profit ethos, based in Dundee.
A busy social-enterprise site carrying four offers at once: affordable workspaces, consultancy, mobility and volunteering. Rebuilt from the ground up and rethemed on WordPress, with a colour-coded system for the four strands and an accessible palette throughout.
thecirclecic.org.ukI work solo and take on a small number of projects at a time, so your project gets proper attention, from first sketch to launch and beyond. Every build ships with SEO and GEO baked in, not bolted on.
Modern, responsive sites that load fast and look the part on every device.
Native apps in Swift, plus Android builds, shipped, reviewed and maintained on the stores.
Technical SEO, fast Core Web Vitals, clean structured data and content built to rank.
Generative Engine Optimisation: content and markup that ChatGPT, Claude, Perplexity and Google AI Overviews can quote.
Bookings, job sheets, quotes, stock and dashboards, built around how your business actually works, with a full AI integration in every one. From £5,000, starting with a £500 discovery.
A full AI integration wired into your system, a written policy for your staff, and a plain answer on what the tools will and will not do. Part of a business system, not a separate product.
Ongoing updates, fixes and improvements so your site and apps keep working for you.
Tell me what you need and I will come back with honest thoughts on scope, timing and cost.
Start a projectA beautiful site nobody finds is an expensive business card. So search comes first here, not last, and the point is simple: more of the right customers finding you, and coming direct to you.
The foundations search engines reward: fast Core Web Vitals, clean semantic HTML, schema markup, sitemaps and content written around what your customers actually type.
More people now ask an AI than scroll ten blue links. GEO makes your business easy for models to read, trust and quote: structured data, an llms.txt, plain factual copy and explicit access for the AI crawlers.
Based in Scotland, so the local signals that win you work in your own town get done properly. Nothing I build stops at the border, though: the structure is international-ready from day one.
This site is the working example: JSON-LD structured data, a hand-written llms.txt, and a robots.txt that welcomes GPTBot, ClaudeBot and PerplexityBot by name.
I ship real products of my own, and I bring that same care to client web and mobile work.
I work solo and end to end: Swift for iOS, Android alongside it, and modern, dependency-light web tech on the sites. I have spent years building and running my own software. The Racing Line reaches over 100,000 motorsport fans every race weekend and won Brand of the Year at the 2026 Race Media Awards, and I am also building Stuc, a hiking companion for Scotland's hills, with Location Vault and Widgeling due out shortly.
Away from the keyboard I run ultra marathons and hold a UK motorsport racing licence, which is roughly how The Racing Line and Stuc came to exist. I build the things I want to use myself.
Client work gets the same treatment my own products get: heavy emphasis on SEO and GEO, so people find you in Google and in whatever AI assistant they have started asking instead. One or two projects at a time, with prices published so you know where you stand before the first email.
Based in Edinburgh. Working with clients across the UK and worldwide.
Yes. I take on one or two client projects at a time so each one gets proper attention, and I have space for new work. The quickest way to find out whether I am the right fit is a short email to dave@daveellis.dev describing what you need.
A five page website starts at £1,200, including the design, the build, the copy shaping, the structured data and the Google Business Profile setup. More pages, online payments, bookings or a migration from an old platform push it up. Care and hosting afterwards is £45 a month with no contract.
From £5,000, and that is where the work starts rather than where it lands. A booking system for a salon and a job-sheet system for a roofer look nothing alike, so every one begins with a £500 half-day discovery: I map what you do now, write down what the system has to handle, and come back with a fixed quote rather than a range. The £500 comes off the build, and if you decide not to go ahead the written scope is yours to take anywhere.
Yes, and that is most of them. I do not sell an AI package on its own, because anything bolted on to a process nobody has mapped is a gadget. Every business system includes a full AI integration instead, wired into the workflow mapped during the discovery, along with a written AI policy for your staff and a plain explanation of what the tools will and will not do. Nothing gets trained on your customer data.
Both. I am a web and mobile developer: fast, modern websites and web apps, plus native mobile apps for iOS and Android. Plenty of projects are both at once, a site and an app that share the same content and the same brand.
GEO is Generative Engine Optimisation: getting your business found, understood and quoted by AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google's AI Overviews. It is the natural companion to SEO, because a growing share of people now ask an AI rather than scrolling search results. I put heavy emphasis on both, so enquiries come direct to you instead of through paid ads or a marketplace.
Yes. I am based in Edinburgh and love working with Scottish businesses, but I work remotely with clients across the UK and worldwide. Charnwood Coatings & Fabrication in Loughborough is one recent example. The SEO and GEO work is built for global reach as standard, with local search signals added wherever they will win you work.
The Racing Line, the motorsport app I own, design and develop, won Brand of the Year at the 2026 Race Media Awards. It is used by more than 100,000 motorsport fans and holds a 4.9 star rating from over 2,400 ratings.
The best first step is a short email about what you need at dave@daveellis.dev. I will come back to you with honest thoughts on scope, timing and cost.
Available for websites, mobile apps and business systems, with the AI introduction included and SEO and GEO built in from day one. Tell me what you need and what it has to do, and I will come back with honest thoughts on scope, timing and cost.
dave@daveellis.devEdinburgh, Scotland · Working with clients across the UK and worldwide