Every number in one place. Real starting prices rather than a range designed to be haggled over, what moves them, what never costs extra, and what you own at the end. The search and AI work is included in all of it, because a site nobody finds is an expensive business card.
£1,200 +
From · 5 pages
A fast, modern site that loads in under a second and gets found.
Live in 2 to 3 weeks
£4,000 +
From · iOS, Android optional
Native, submitted, reviewed and maintained, by someone who ships their own.
Live in 8 to 12 weeks
£5,000 +
From · starts with a £500 discovery
The thing that replaces the clipboard, the diary or the spreadsheet, with a full AI integration built into it rather than sold to you separately.
Discovery £500 · 6 to 10 weeks
Built by the developer behind an award-winning app Used by 100,000+ people 4.9 stars, 2,400+ ratings Based in Edinburgh
Optional, and deliberately easy to leave. A support plan that is hard to get out of is a support plan nobody ever checks the value of.
Everything else on this page has a number because the shape of the work is predictable. Cyber Essentials, Cyber Essentials Plus and ISO 27001 are not, and publishing a number would mean publishing one that is wrong for most people who read it.
Two businesses with the same headcount can be a month apart on this. One has managed devices, one has fifteen laptops nobody has a list of. One has a supported operating system everywhere, one has a machine running something the vendor abandoned in 2019 that the whole workshop depends on.
So it starts with a short call and a look at what you actually run, and then a fixed number rather than a day rate that drifts. An estimate that creeps is no use at all to somebody working to a tender deadline.
Yes, all of it: the code, the domain, the content and your data. There is no licence to keep paying for, nothing that stops working if you stop paying me, and no platform you can only leave by starting again. If you ever want to move to another developer you take the repository and the hosting details and go, and I will help with the handover rather than make it awkward. For a mobile app we agree at the start whose developer account it is published under, because that is what decides who owns the listing, the reviews and the download history.
Care and hosting is £45 a month: updates, backups, fixes and the small changes that come up once real customers are using the thing. There is no contract and you can stop whenever you like, because a support plan that is hard to leave is a support plan nobody checks the value of. If you would rather not have a plan at all, that is fine too, and the site is still yours either way.
A five page website starts at £1,200, including the design, the build, the copy shaping, the structured data and the Google Business Profile setup. More pages, online payments, bookings or a migration from an old platform push it up. Care and hosting afterwards is £45 a month with no contract.
From £4,000 for a native iOS app, with Android alongside it priced on top, and 8 to 12 weeks from start to the store. That includes the build, the App Store submission and review, the store listing and screenshots, the privacy manifest and policy, and the first year of OS updates. What pushes it up is anything with a server behind it: accounts and logins, payments or subscriptions, syncing between devices, or data that has to stay correct when the phone has no signal.
From £5,000, and that is where the work starts rather than where it lands. A booking system for a salon and a job-sheet system for a roofer look nothing alike, so every one begins with a £500 half-day discovery: I map what you do now, write down what the system has to handle, and come back with a fixed quote rather than a range. The £500 comes off the build, and if you decide not to go ahead the written scope is yours to take anywhere.
Because the first thing anybody wants to know is what it costs, and making people send an email to find out wastes their afternoon and mine. A published number also means we are talking about the same project from the first reply: if £1,200 is not the right order of magnitude for what you have in mind, you know that before you have spent a week on it. The number is a starting point rather than a quote, and the quote that follows is a number, not a range.
Yes. A payment plan spread across the build is normal, usually tied to the stages rather than the calendar, so you are paying for work that has actually happened. If you would rather have me available than quoted job by job, a monthly retainer works too. Say which suits your cash flow in the first email and it gets built into the quote instead of negotiated afterwards.
No, and it never is. Technical SEO, fast Core Web Vitals, clean structured data, a sitemap, an llms.txt and content shaped around what people actually search are part of every build at the published price. A site nobody can find is not a finished site, so charging separately for the part that makes it findable would be charging twice for the same job.
If the numbers on this page are the right order of magnitude for what you have in mind, the next step is a short email about the project. If they are not, tell me anyway and I will say so plainly rather than quote you something neither of us believes.
dave@daveellis.devEdinburgh · Working with businesses across Scotland, the UK and worldwide