£1,200 +
From · 5 pages
A fast, modern site that loads in under a second and gets found.
- Design and build, mobile first
- Copy shaped around what people search
- Schema, sitemap and llms.txt
- You own the code and the domain
Live in 2 to 3 weeks
Services
Web · Mobile · Systems · Security · Search
Eight things I do, and the prices.
One person, end to end, for small and medium businesses that depend on the thing being built. Pick the one that sounds like your problem, or read the lot and tell me which it is. Every price here is a real starting number rather than a range to be haggled over.
01
Website design & build
Modern, responsive sites that load fast and look the part on every device. Hand-built or on WordPress, depending on who has to edit it. From £1,200.
02Mobile apps, iOS & Android
Native apps in Swift, plus Android builds, shipped, reviewed and maintained on the stores by someone who does it for his own apps every month. From £4,000.
03SEO, found on Google
Technical SEO, fast Core Web Vitals, clean structured data and content built to rank. Included in every build.
04GEO, found in AI answers
Generative Engine Optimisation: content and markup that ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews can read, trust and quote. Also included.
05Business systems
Bookings, job sheets, quotes, stock and dashboards, built around how your business actually works rather than how a product you rent thinks it should. From £5,000.
06AI, introduced properly
A full AI integration wired into your system, a written policy for your staff, and a plain answer on what the tools will and will not do. Part of a business system, not a separate product.
07Security & compliance
Cyber Essentials, Cyber Essentials Plus and ISO 27001, taken on either as a consultant or as the hands-on implementer who does the work. Scoped first, then a fixed quote.
08Care & hosting
Updates, backups, fixes and the small changes that come up once real customers are using the thing. £45 a month, cancel whenever.
NextBecome my next client
Tell me what you need and I will come back with honest thoughts on scope, timing and cost.
Start a project
How it goes
Four steps, no surprises
The same four steps, every time.
Whatever you have come for, the shape of the job is the same. You always know what the next step is, what it costs and who is waiting on whom.
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A conversation
An email, then a call if it needs one. I ask what you are trying to win and what is currently in the way. If I am not the right person, this is where I say so, which costs you nothing.
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A fixed quote
A number rather than a range, with the scope written down beside it so we both know what is in and what is not. Business systems get a paid £500 discovery first, because the scope cannot be guessed from an email.
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The build
One or two projects at a time, so yours is not queued behind five others. You see it as it goes rather than at a reveal, and the awkward questions get asked while they are still cheap to answer.
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Live, then looked after
Launch, submission to the stores if it is an app, and the search work that makes it findable. Then care and hosting at £45 a month if you want it, and the whole thing is yours either way.
Prices
Published, not negotiated
Starting numbers, in public.
Three things I build, with real starting prices. The security work is the one exception, because it is scoped on a call first.
£4,000 +
From · iOS, Android optional
Native, submitted, reviewed and maintained, by someone who ships their own.
- Swift, built properly, not a wrapper
- App Store submission and review handled
- Privacy manifest and policy
- First year of OS updates covered
Live in 8 to 12 weeks
£5,000 +
From · starts with a £500 discovery
The thing that replaces the clipboard, the diary or the spreadsheet, with a full AI integration built into it rather than sold to you separately.
- Bookings, job sheets, quotes or stock
- Works on the phone in the van
- A full AI integration, wired into the workflow
- Nothing trained on your customer data
Discovery £500 · 6 to 10 weeks
FAQ
Before you email
How do I start a project?
The best first step is a short email about what you need at dave@daveellis.dev. I will come back to you with honest thoughts on scope, timing and cost.
What do you build, web, mobile, or both?
Both. I am a web and mobile developer: fast, modern websites and web apps, plus native mobile apps for iOS and Android. Plenty of projects are both at once, a site and an app that share the same content and the same brand.
What kind of businesses do you work with?
Small and medium businesses, from one person up to around fifty, where the website or the system is something you depend on rather than a brochure you forget about. That tends to mean trades and services where the diary and the job sheets are the business, places that live on bookings, manufacturers who need to look as serious as they actually are, and charities and community organisations. Two real examples: Charnwood Coatings & Fabrication, a structural steel fabricator, and The Circle, an award-winning community interest company in Dundee.
Do I own what you build?
Yes, all of it: the code, the domain, the content and your data. There is no licence to keep paying for, nothing that stops working if you stop paying me, and no platform you can only leave by starting again. If you ever want to move to another developer you take the repository and the hosting details and go, and I will help with the handover rather than make it awkward. For a mobile app we agree at the start whose developer account it is published under, because that is what decides who owns the listing, the reviews and the download history.
What happens after launch?
Care and hosting is £45 a month: updates, backups, fixes and the small changes that come up once real customers are using the thing. There is no contract and you can stop whenever you like, because a support plan that is hard to leave is a support plan nobody checks the value of. If you would rather not have a plan at all, that is fine too, and the site is still yours either way.
Can you help a business that has never used AI?
Yes, and that is most of them. I do not sell an AI package on its own, because anything bolted on to a process nobody has mapped is a gadget. Every business system includes a full AI integration instead, wired into the workflow mapped during the discovery, along with a written AI policy for your staff and a plain explanation of what the tools will and will not do. Nothing gets trained on your customer data.
Contact
Let's talk
Which one
is yours?
If you are not sure which of these you need, that is a normal place to start. Tell me what is going wrong or what you are trying to win, and I will tell you which of the above actually fixes it, including when the answer is none of them.
dave@daveellis.devEdinburgh · Working with businesses across Scotland, the UK and worldwide